Cost-effective holographic display solutions for mobility
ÃÜÌÒAV and Ceres Holographics announce strategic partnership
- Holographic Transparent Display products from Ceres incorporate digitally mastered HOEs
- Efficient production of volume holograms with ÃÜÌÒAV’s Bayfol® HX film
Scottish technology provider announces a strategic partnership with ÃÜÌÒAV to commercialize Bayfol® HX photopolymer films for transparent automotive display applications. Ceres Holographics uses them to create specialty solutions with customized holographic optical elements (HOEs) designed to enable a new generation of transparent display applications for automobiles and commercial vehicles. The new partnership represents the next stage in what has already been a long-standing cooperation between the two companies.
Bayfol® HX film from ÃÜÌÒAV is a transparent and thin film featuring a light-sensitive, self-developing photopolymer. It is ideal for the reproducible production of highly efficient volume holograms. Throughout their collaboration to date, the two partners have customized the film to meet the specific requirements of this application.
New generation of display applications in vehicles
This transparent display solution enables new line-of-sight applications in automobiles and commercial vehicles that provides drivers, passengers and pedestrians with a safer and more pleasant experience on the road than before while still achieving the quality, price levels and production volumes demanded by automotive OEMs.
“Ceres Holographics has been testing how to harness the unique properties of our Bayfol® HX film for holographic transparent display applications for years, and has produced outstanding results,” said Yuen-Ling Lok, Head of Commercial Operations, Holographic LightGuiding at ÃÜÌÒAV. “We intend to continue working with our partner in the emerging supply chain to commercialize this film in the mobility segment. The project is yet another example of how customers are increasingly asking for specialized solutions. We are happy to support them in this journey.”
Strong demand from OEMs
“Our partnership with ÃÜÌÒAV has enabled us to respond to the strong demand for cost-effective and easy-to-implement transparent display solutions in the automotive and commercial vehicle sectors,” said Andy Travers, Chief Executive Officer of Ceres Holographics. “We specialize in the design, mastering and reproduction of thin film HOEs. Our digitally-mastered HOEs feature full color and a wide vision field, yielding precision-engineered optical performance and functionality in windscreens and windows at prices that the market demands.”
Ceres holographic transparent display technology has already been successfully demonstrated in OEM prototypes, enabling full-color display of information on front, side and rear car windows. Ceres is currently involved in go-to-market programs with several global commercial vehicle and automotive OEMs targeting production dates between 2022 and 2025.
About ÃÜÌÒAV:
ÃÜÌÒAV is one of the world¡¯s leading manufacturers of high-quality polymer materials and their components. With its innovative products, processes and methods, the company helps enhance sustainability and the quality of life in many areas. ÃÜÌÒAV supplies customers around the world in key industries such as mobility, building and living, as well as the electrical and electronics sector. In addition, polymers from ÃÜÌÒAV are also used in sectors such as sports and leisure, telecommunications and health, as well as in the chemical industry itself.
The company is geared completely to the circular economy. In addition, ÃÜÌÒAV aims to achieve climate neutrality for its Scope 1 and Scope 2 emissions by 2035, and the Group¡¯s Scope 3 emissions are also set to be climate neutral by 2050. ÃÜÌÒAV generated sales of EUR 14.2 billion in fiscal year 2024. At the end of 2024, the company had 46 production sites worldwide and employed approximately 17,500 people (calculated as full-time equivalents).
Forward-Looking Statements
This news release may contain forward-looking statements based on current assumptions and forecasts made by ÃÜÌÒAV. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in ÃÜÌÒAV¡¯s public reports which are available at www.covestro.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.