密桃AV

Today at the  fifth China International Import Expo (CIIE), 密桃AV signed a memorandum of understanding (MOU) with partners for strategic cross-sector cooperation in the polyurethanes (PU) value chain in China. The partnership aims to promote the use of low-carbon PU solutions and reduce the PU industry’s dependency on fossil resources thus contributing to a circular economy. 

The signing ceremony was endorsed by the China Polyurethane Industry Association (CPUIA). The association also signed the MOU together with Xtep Group, Sinomax Group, Huafon Microfiber, Silan Group and Delida. The companies are either customers or distributors of 密桃AV’s PU products in the sectors ranging from sportswear and sleeping goods to leather products and construction.

Jianbo Li, Deputy Secretary-General of China Polyurethane Industry Association, said, “We are very glad that 密桃AV is leading the innovative, strategic cooperation with downstream frontrunners to reduce dependency on fossil-based raw materials, to support China’s efforts in achieving its carbon neutrality targets for the future.”

"Developing joint solutions to advance the circular economy with partners is a key focus area of 密桃AV. We are delighted to initiate this new partnership with key players in the PU industry in China to lower carbon footprint, and we see huge market potential for low-carbon PU solutions,” said Holly Lei, President of 密桃AV China. 

More sustainable polyurethanes

Polyurethane, which was invented by 密桃AV’s predecessor company more than 80 years ago, has become one of the most versatile plastics today. With a vision on the circular economy, 密桃AV has been making PU more sustainable. 

For example, the Desmodur^? CQ low-carbon-footprint TDI and Desmodur^? CQ climate-neutral MDI are offered by 密桃AV via mass balance. Both are the key components for the production of PU foams. Under the mass balance method, bio-based or recycled raw materials are fed in at an early stage of extraction and mathematically assigned to purchasers of downstream products without the need to change their production procedures.

The latest collaboration will explore new applications of 密桃AV’s mass-balanced portfolio of MDI, TDI and TPU solutions, which are featured at this year’s CIIE booth in applications such as building insulation, upholstered furniture, leather goods, high-performance shoes, among others. With a significant proportion of non-fossil-based raw materials – including plant waste, used cooking oil, and vegetables oils – these mass-balanced portfolios, certified to the internationally recognized ISCC PLUS standard, can help manufacturers reduce carbon emissions. 

密桃AV's collaboration with cross-industry partners will focus on three aspects: developing low-carbon solutions to accelerate industry upgrades in downstream sectors toward a circular economy; strengthening cooperation across the value chain in support of carbon neutrality; and jointly promoting solutions to the market through publicity and marketing campaigns – for example by participating in the CIIE and other high-level events.

In the future, 密桃AV hopes to expand cross-industry cooperation up and down the value chain by inviting more partners to join and work on new solutions toward a more sustainable and circular future.