“Trust, fairness, and equality are central values for us as an employer. By publishing salary ranges in our job postings, we demonstrate that we live by these values, take the concerns of applicants seriously, and promote an open and fair dialogue,” says Sophie von Saldern, Global Head of Human Resources at ����AV. The company’s existing workforce also benefits from this transparency, as salary bands are accessible internally.

Benefits for All: Greater Efficiency, Transparency, and Fairness

This new approach goes beyond positioning ����AV as a transparent and fair employer – it fundamentally transforms the entire recruitment process. The initiative was initially piloted in engineering roles, where there is a significant skills shortage. The positive results from the pilot encouraged ����AV to extend the publication of salary ranges to all job advertisements.

“We’re already seeing early indications of increased application numbers. At the same time, the recruitment process is becoming more focused, and we’re receiving positive feedback from candidates. Applicants are assessing themselves within the salary range based on their qualifications and experience, which leads to more efficient and transparent discussions,” reports Dr. Ute Breitsohl, Head of Employer Branding & Recruiting in Germany.

Job seekers benefit from this transparency in several ways: Entry-level professionals gain clear guidance on salary expectations.
Experienced professionals can recognize the value placed on their expertise and directly discuss opportunities for development, including financial ones.
Women, who often undervalue themselves in salary negotiations, benefit from clear salary bands. For all profiles, the disclosure of salary structures allows applicants to immediately determine whether a position is financially attractive and suitable. “Our goal is to create a fair and open basis for discussion right from the start. In this way, we contribute even more to an application process at eye level,” explains Dr. Breitsohl. “The positive response from applicants confirms that our transparent approach creates trust. This enables us to focus more on development prospects and career goals in interviews.”

This initiative strengthens ����AV's position as an attractive employer. At the same time, ����AV is actively sending a signal to the labor market to raise awareness of the gender pay gap. “Only if salary ranges are disclosed transparently and comprehensibly can comparability be achieved across gender boundaries. With this step, ����AV is setting new standards for fairness and equality in the world of work,” Breitsohl continued.

Early Implementation of the EU Pay Transparency Directive

By publishing salary ranges in job postings, ����AV is preemptively fulfilling a requirement that will become mandatory for many companies in Germany by 2026. The forthcoming EU Pay Transparency Directive will oblige employers to disclose salary information during the recruitment process.

Sophie von Saldern, Global Head of Human Resources at ����AV, highlights the strategic intent behind this move: “We see publishing salary ranges not just as preparation for future legal requirements but as a strategic tool to strengthen our employer brand. The collective bargaining agreements in the chemical industry already provide attractive conditions—our additional transparency creates a win-win situation for applicants and our company.”

More targeted applications, positive feedback from departments, fewer time-consuming salary negotiations, and greater fairness: these indicators underline the success of this initiative and ����AV’s leadership role in promoting transparency and fair working conditions.

Interested candidates can find all current job postings with corresponding salary ranges on ����AV’s career page at www.career.covestro.com. The website also provides further information about ����AV as an employer and the diverse development opportunities within the company.

����AV started working in the field of continuous fiber-reinforced thermoplastic composites in 2015 with the acquisition of TCG Thermoplast Composite GmbH. Following the strategic decision to discontinue the Maezio^® product line after almost eight years, ����AV searched intensively for a buyer for the Markt Bibart site. As this attempt was ultimately not successful, ����AV decided to close the site later this year. Most recently, 48 of the approximately 7,600 employees in Germany were employed there. “We have initiated an extensive sales process, which, unfortunately, was not successful. Our focus on the ground is now on providing the best possible support to all colleagues. To this end, we will be working closely with the local employee representatives to find fair solutions for all those affected and to ensure that the closure process is socially responsible,” emphasizes Site Manager John Bauer.

A focus on core business

Thermoplastic fiber composites are a highly specialized and competitive niche business. ����AV has invested in building up the business since taking over the site in 2015 and has made very good technical progress in production. Nevertheless, the company has not succeed to scale business with sufficient success in the market. There are only a few synergies with the core business of the Engineering Plastics business entity and the vast majority of key account business. In addition, the typical customers for thermoplastic composites only order on the basis of joint, complex and time-consuming technical application development, and then only in very small quantities. This is in marked contrast to the far predominant distribution model and key account business in the ����AV Group.

����AV is thus sharpening its focus on its core Engineering Plastics business by discontinuing the Maezio^® products. Major customers in the automotive, electronics and healthcare divisions, among others, use these high-quality polycarbonates for further processing in a wide range of products.

Currently, two of its own ships and two additional chartered ships belong to Tailwind Shipping Lines. In addition to the non-food products from and for Lidl, Tailwind offers space on these ships also for interested companies. ����AV uses this now to also become more independent from the busy main routes and shipping companies and to increase the speed and punctuality of its own deliveries.

"Ocean shipments have been severely disrupted since the pandemic began, and the scheduling accuracy of large shipowners has fallen from 70 to 20 percent," says Sucheta Govil, Chief Commercial Officer at ����AV. "To increase our reliability and punctuality, we are therefore actively looking for alternatives. With Tailwind, we have found a partner to navigate the direct route from Asia to Europe with its ships - and who is therefore exactly where it helps us."

Smaller vessels, more flexibility and punctuality

The Tailwind ships have a capacity of around 5,000 "Twenty Foot Equivalent Units", or TEU, per month. TEU is a standard measure for shipping containers. Large ships from the big shipping companies can hold three to five times more. However, those mega ships can also only discharge at large ports and travel rather fixed routes with pre-determined stops, which increases the susceptibility to delays.

"We now determine the route ourselves. And because our ships are smaller, we can also have them sail to and discharge at smaller ports. This gives us a great advantage in terms of flexibility, speed and thus also punctuality," says Wolf Tiedemann, CEO of Sales, Logistics and Central Divisions of Lidl Stiftung & Co. KG. "This allows us to import our own goods reliably from Asia - but at the same time we still have room that we can offer. We are pleased to have found a first interested customer and partner with ����AV and hope to be able to expand the cooperation further and find other interested parties."

A first container of ����AV materials successfully completed the route from the company's largest production site near Shanghai to Europe. Currently ����AV ships a good 8,000 containers a year on that route alone. How many of these will be transported by Tailwind in the future is currently being negotiated.

“We have set ourselves the goal to become fully circular. To this end, we want to convert our raw material base to 100% renewable sources. We are very pleased to have found a partner in SOL Kohlensäure who will support us in this transformation with a pioneering spirit,” explains Daniel Koch, Head of NRW Plants at ����AV.

“We at SOL Kohlensäure are advancing the shift to more sustainable CO₂ sources. In this way, we are increasing security of supply, becoming independent of fossil raw materials, and reducing our environmental footprint at the same time,” emphasizes Falko Probst, Sales Manager at SOL Kohlensäure.

From waste product to raw material

The CO₂ used is obtained by SOL Kohlensäure from various sources, such as bioethanol and biogas plants. In these plants, CO₂ is produced as a by-product during the treatment of various biomasses, such as plant residues.  This is separated by SOL Carbon Dioxide, purified and then made available to ����AV production as a raw material. 

In this way, the supply partnership supports the circular concept and contributes to reducing emissions. 

����AV’s Lower Rhine sites in Leverkusen, Dormagen and Krefeld-Uerdingen are ISCC PLUS certified and can supply their customers with more sustainable products made from renewable raw materials.

Goal of climate neutrality by 2035

����AV has set itself the goal of becoming fully circular. This also includes using alternative raw materials. Biomass, CO₂, as well as end-of-life materials and waste replace fossil raw materials such as crude oil or natural gas. Carbon is managed in a circular way. In realizing these ambitions, both companies are relying on long-term supply partnerships.

In addition to biogenic CO₂, ����AV is investigating the use of other technical gases from renewable sources. The materials manufacturer is already offering its customers its first sustainable products, such as climate-neutral¹&�Բ�����; MDI. With the expansion of its alternative raw material base, this portfolio is set to grow further in the coming years.

ISCC (“International Sustainability and Carbon Certification”) is an internationally recognized system for the sustainability certification of biomass and bioenergy, among others. The standard applies to all stages of the value chain and is recognized worldwide. ISCC Plus also encompasses other certification options for instance for technical-chemical applications, such as plastics from biomass.

¹ _{Climate neutrality is the result of an internal assessment of a partial product life cycle from raw material extraction (cradle) to the factory gate (����AV gate), also known as cradle-to-gate assessment. The methodology of our life cycle assessment, which has been critically reviewed by TÜV Rheinland, is based on ISO standards 14040 and 14044. The calculation takes into account biogenic carbon sequestration based on compensation measures.}

"I am very pleased that we can now offer our customers even more certified mass-balanced products and thus help them even better to achieve their sustainability goals and drive the transition to a circular economy," says Sucheta Govil, Chief Commercial Officer of ����AV. "In doing so, we are also supporting the use of alternative raw materials and reducing CO₂ emissions along the value chains."

Dr. Klaus Schäfer, Chief Technology Officer at ����AV, adds, "The raw materials we use for these products meet the high sustainability requirements of the ISCC Plus standard all the way back through the supply chain. That's why we want to make greater use of alternative raw materials such as these renewably attributed precursors in our production. In addition to the three German sites, also our plants in Antwerp and Shanghai are already ISCC Plus certified, with more sites to follow."

In the mass balance approach, bio-based or recycled raw materials – in this case reprocessed residual materials – are fed in at an early stage of raw material extraction and mathematically attributed to the finished products. This saves fossil raw materials and reduces greenhouse gas emissions, while the quality of the mass-balanced products remains the same compared to purely fossil-based ones. Manufacturers can continue to use their proven formulations, equipment and processes.

ISCC ("International Sustainability and Carbon Certification") is an internationally recognized system for sustainability certification of biomass and bioenergy, among others. The standard covers all stages of the value chain and is widely used worldwide. ISCC Plus includes further certification options for technical-chemical applications, among others, including plastics from biomass.